"Tradizione in continua evoluzione" or Continually evolving tradition" represents the heart of Gaggia. It captures our two sides: a contemporary brand that also values and honours the past.
We live this motto every day, in everything we do, from designing products to interacting with our audiences and partners.
Vision and Mission
Perfecting the coffee machine was on Achille Gaggia's mind from the moment he started working in his family's coffee bar. Today, Gaggia represents this mindset of mastery.
Our mission is to translate our authentic Italian espresso culture and heritage into a contemporary ritual. This allows us to uplift a simple coffee moment to a complete coffee experience.
Espresso is not only a drink. It is a ritual and a way to socialise. It enables you to spend moments with loved ones, have good conversations, and learn from one another. It can also be a time for you to relax on your own.
Design, quality, passion, gestures, people and care for details are key points. These things are central to all Gaggia coffee experiences around the world. No matter who you are or where you are from.