CURRENT MODELS
We are proud to announce that this year we celebrate 25 years of consistent presence in the market of the espresso fully automatic machines.
In fact, in 1999, Gaggia launched the unforgettable Syncrony Digital. On the original advertisement page, there was a beagle, with an espresso and a newspaper, and this quote "To make coffee is easy. The hard thing is to flip pages!".
That adv introduced a new and easy way to make coffee at home: in just one touch.
Now, in 2024, we pay homage to the last 25 years of Gaggia fully automatic machines with a special illustration by the Italian artist Alessandro Gottardo, aka "SHOUT". He is known for his peculiar style and has worked with important brands (Hèrmes, Nissan, American Express, ...) and collaborated with famous magazines and newspapers (The New York Times, the Economist, TIME, ...). To know more about him: http://www.alessandrogottardo.com/Pages/alessandro-gottardo.aspx
"TIME MIRROR" is the name of the artwork he created for us, representing the past and the present of the coffee experience, one reflected in the other one. The past, with the solid roots and strong foundations, is the basis on which the brand evolves and builds its present, together with the customers, in a journey.
In both reflections, a man and his beagle are the walking representations of the evolved approach to the coffee moment with a fully auto: from a strong automation to a wide customization and variety.
In fact, in 1999, Gaggia launched the unforgettable Syncrony Digital. On the original advertisement page, there was a beagle, with an espresso and a newspaper, and this quote "To make coffee is easy. The hard thing is to flip pages!".
That adv introduced a new and easy way to make coffee at home: in just one touch.
Now, in 2024, we pay homage to the last 25 years of Gaggia fully automatic machines with a special illustration by the Italian artist Alessandro Gottardo, aka "SHOUT". He is known for his peculiar style and has worked with important brands (Hèrmes, Nissan, American Express, ...) and collaborated with famous magazines and newspapers (The New York Times, the Economist, TIME, ...). To know more about him: http://www.alessandrogottardo.com/Pages/alessandro-gottardo.aspx
"TIME MIRROR" is the name of the artwork he created for us, representing the past and the present of the coffee experience, one reflected in the other one. The past, with the solid roots and strong foundations, is the basis on which the brand evolves and builds its present, together with the customers, in a journey.
In both reflections, a man and his beagle are the walking representations of the evolved approach to the coffee moment with a fully auto: from a strong automation to a wide customization and variety.