trusted voices in coffee
At Gaggia Direct, we believe in celebrating the people who bring clarity, credibility, and creativity to the world of coffee. Two names stand out not only in the UK, but globally:
James Hoffmann
Coffee Author • World Barista Champion • YouTube Educator
Before becoming a global voice in specialty coffee, James Hoffmann began his journey right here — with Gaggia. His early work with Gaggia machines sparked a passion that eventually led to him becoming the World Barista Champion in 2007, co-founding Square Mile Coffee Roasters, and educating millions through his acclaimed YouTube channel.
James is admired across the industry for his depth of knowledge, clarity of communication, and unbiased testing of coffee equipment. He remains a champion of good design, great coffee, and honest education — values that mirror our own.
James Hoffmann
Coffee Author • World Barista Champion • YouTube Educator
Before becoming a global voice in specialty coffee, James Hoffmann began his journey right here — with Gaggia. His early work with Gaggia machines sparked a passion that eventually led to him becoming the World Barista Champion in 2007, co-founding Square Mile Coffee Roasters, and educating millions through his acclaimed YouTube channel.
James is admired across the industry for his depth of knowledge, clarity of communication, and unbiased testing of coffee equipment. He remains a champion of good design, great coffee, and honest education — values that mirror our own.
Kevin Lewis
Kevin Lewis is one of the UK’s leading independent coffee reviewers. Through Coffee Blog UK, he offers practical, honest reviews and brewing advice that help everyday coffee lovers get the best out of their machines — including Gaggia’s top models.
Kevin’s approach is thorough and unbiased. His insights into the Gaggia Classic Pro, Gaggia Accademia, and bean-to-cup espresso machines have helped thousands of customers make informed decisions. His hands-on reviews are trusted by both beginners and serious home baristas.
Kevin Lewis is one of the UK’s leading independent coffee reviewers. Through Coffee Blog UK, he offers practical, honest reviews and brewing advice that help everyday coffee lovers get the best out of their machines — including Gaggia’s top models.
Kevin’s approach is thorough and unbiased. His insights into the Gaggia Classic Pro, Gaggia Accademia, and bean-to-cup espresso machines have helped thousands of customers make informed decisions. His hands-on reviews are trusted by both beginners and serious home baristas.
GAggia Classic GT
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