trusted voices in coffee
At Gaggia Direct, we believe in celebrating the people who bring clarity, credibility, and creativity to the world of coffee. Few names stand out, not only in the UK, but globally:
James Hoffmann
Coffee Author • World Barista Champion • YouTube Educator
Before becoming a global voice in specialty coffee, James Hoffmann began his journey right here — with Gaggia. His early work with Gaggia machines sparked a passion that eventually led to him becoming the World Barista Champion in 2007, co-founding Square Mile Coffee Roasters, and educating millions through his acclaimed YouTube channel.
James is admired across the industry for his depth of knowledge, clarity of communication, and unbiased testing of coffee equipment. He remains a champion of good design, great coffee, and honest education — values that mirror our own.
Coffee Author • World Barista Champion • YouTube Educator
Before becoming a global voice in specialty coffee, James Hoffmann began his journey right here — with Gaggia. His early work with Gaggia machines sparked a passion that eventually led to him becoming the World Barista Champion in 2007, co-founding Square Mile Coffee Roasters, and educating millions through his acclaimed YouTube channel.
James is admired across the industry for his depth of knowledge, clarity of communication, and unbiased testing of coffee equipment. He remains a champion of good design, great coffee, and honest education — values that mirror our own.
Kev Lewis
Kev Lewis is one of the UK’s leading independent coffee reviewers. Through Coffee Blog UK, he offers practical, honest reviews and brewing advice that help everyday coffee lovers get the best out of their machines — including Gaggia’s top models.
Kev’s approach is thorough and unbiased. His insights into the Gaggia Classic Pro, Gaggia Accademia, and bean-to-cup espresso machines have helped thousands of customers make informed decisions. His hands-on reviews are trusted by both beginners and serious home baristas.
Kev Lewis is one of the UK’s leading independent coffee reviewers. Through Coffee Blog UK, he offers practical, honest reviews and brewing advice that help everyday coffee lovers get the best out of their machines — including Gaggia’s top models.
Kev’s approach is thorough and unbiased. His insights into the Gaggia Classic Pro, Gaggia Accademia, and bean-to-cup espresso machines have helped thousands of customers make informed decisions. His hands-on reviews are trusted by both beginners and serious home baristas.
Maxwell Colonna-Dashwood
Maxwell Colonna-Dashwood is one of the most influential voices in modern coffee — not only as a three-time UK Barista Champion, but as a thought leader who has shaped how the world thinks about water in coffee.
As co-author of the groundbreaking book Water for Coffee, Maxwell helped bring water chemistry to the forefront of espresso brewing. His work explores how minerals, hardness, and alkalinity affect both flavour extraction and the health of espresso machines — making his insights particularly valuable to users of home machines like the Gaggia Classic Pro and the rest of out Gaggia range.
Maxwell Colonna-Dashwood is one of the most influential voices in modern coffee — not only as a three-time UK Barista Champion, but as a thought leader who has shaped how the world thinks about water in coffee.
As co-author of the groundbreaking book Water for Coffee, Maxwell helped bring water chemistry to the forefront of espresso brewing. His work explores how minerals, hardness, and alkalinity affect both flavour extraction and the health of espresso machines — making his insights particularly valuable to users of home machines like the Gaggia Classic Pro and the rest of out Gaggia range.
James Harper
James is one of the most thoughtful modern voices in coffee media. Through his award-recommended podcast Filter Stories, he uncovers the science, ethics, and vivid human stories behind coffee's past, present, and future. His documentary-style narratives make him the perfect companion to our own journey into the heritage and evolution of Italian espresso in the UK.
James is one of the most thoughtful modern voices in coffee media. Through his award-recommended podcast Filter Stories, he uncovers the science, ethics, and vivid human stories behind coffee's past, present, and future. His documentary-style narratives make him the perfect companion to our own journey into the heritage and evolution of Italian espresso in the UK.
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GAggia Classic GT
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