GAGGIA UNITED KINGDOM

  • Home
    • About Gaggia Direct
    • 25 years of Gaggia Automatics
    • Blog
    • Reviews
    • Manuals and Diagrams >
      • Instruction Manuals
      • Quick Set Up >
        • Quick Set Up Gaggia Anima
        • Quick Set Up Gaggia Cadorna
        • Quick Set Up Gaggia Magenta
        • Quick Set Up Gaggia Brera
        • Quick Set Up Gaggia Naviglio
        • Quick Set Up Gaggia Velasca
        • Quick Set Up Gaggia Accademia
        • Quick Set Up Gaggia Classic
  • MACHINES
    • Manual Machines Range >
      • Classic Range >
        • Classic Range - ALL CLASSICS
        • CLASSIC GT
        • CLASSIC E24 BRASS
        • Classic ALUMINIUM BOILER
        • Classic NON-STICK BOILER
      • Espresso Range
      • Carezza Range
      • All Manual Machines
    • Automatic Machines Range >
      • Accademia
      • Cadorna Range
      • Magenta Range
      • Anima Range
      • Brera Range
      • Velasca Range
      • Naviglio Range
      • Besana range
      • All Automatic Machines
    • Grinders
    • Warranty
    • Professional Machines
    • WORKING FROM HOME?
  • COFFEE+ACCESSORIES
    • COFFEE LINE >
      • Gaggia Coffee
      • Coffee Subscriptions
      • ESE Pods
      • Ècaffè Capsules
      • How to Store Coffee
      • Monin Syrups
    • MOCKTAILS
    • ACCESSORIES >
      • Cleaning Products
      • Barista Accessories
      • Milk Frothing
      • Spare Parts
  • VIDEOS, ZOOM, CHAT
    • MEET AND CHAT >
      • Meet Us Live
      • Gaggia Virtual Assistant
      • Showroom
    • VIDEO AND TRAINING >
      • Videos
      • Barista Training
      • Caffe Club
      • Augmented Reality
      • Podcasts
  • FAQs
    • After Sales Service
    • Repairs Booking In
    • Cleaning and Maintenance
  • CONTACT
    • Contact Us
    • Product Registration
    • Subscribe for News
    • About Us >
      • History
      • Brand Values
      • Our Motto
      • Milano
      • Gaggia 1977
    • Contact Gaggia Worldwide
    • Supporting Charities
    • Gaggia in the Community
    • Truly Italian Roots
    • Shipping
  • CART / SIGN IN
  • Home
    • About Gaggia Direct
    • 25 years of Gaggia Automatics
    • Blog
    • Reviews
    • Manuals and Diagrams >
      • Instruction Manuals
      • Quick Set Up >
        • Quick Set Up Gaggia Anima
        • Quick Set Up Gaggia Cadorna
        • Quick Set Up Gaggia Magenta
        • Quick Set Up Gaggia Brera
        • Quick Set Up Gaggia Naviglio
        • Quick Set Up Gaggia Velasca
        • Quick Set Up Gaggia Accademia
        • Quick Set Up Gaggia Classic
  • MACHINES
    • Manual Machines Range >
      • Classic Range >
        • Classic Range - ALL CLASSICS
        • CLASSIC GT
        • CLASSIC E24 BRASS
        • Classic ALUMINIUM BOILER
        • Classic NON-STICK BOILER
      • Espresso Range
      • Carezza Range
      • All Manual Machines
    • Automatic Machines Range >
      • Accademia
      • Cadorna Range
      • Magenta Range
      • Anima Range
      • Brera Range
      • Velasca Range
      • Naviglio Range
      • Besana range
      • All Automatic Machines
    • Grinders
    • Warranty
    • Professional Machines
    • WORKING FROM HOME?
  • COFFEE+ACCESSORIES
    • COFFEE LINE >
      • Gaggia Coffee
      • Coffee Subscriptions
      • ESE Pods
      • Ècaffè Capsules
      • How to Store Coffee
      • Monin Syrups
    • MOCKTAILS
    • ACCESSORIES >
      • Cleaning Products
      • Barista Accessories
      • Milk Frothing
      • Spare Parts
  • VIDEOS, ZOOM, CHAT
    • MEET AND CHAT >
      • Meet Us Live
      • Gaggia Virtual Assistant
      • Showroom
    • VIDEO AND TRAINING >
      • Videos
      • Barista Training
      • Caffe Club
      • Augmented Reality
      • Podcasts
  • FAQs
    • After Sales Service
    • Repairs Booking In
    • Cleaning and Maintenance
  • CONTACT
    • Contact Us
    • Product Registration
    • Subscribe for News
    • About Us >
      • History
      • Brand Values
      • Our Motto
      • Milano
      • Gaggia 1977
    • Contact Gaggia Worldwide
    • Supporting Charities
    • Gaggia in the Community
    • Truly Italian Roots
    • Shipping
  • CART / SIGN IN

Gaggia is so iconic it’s the crema de la crema of coffee machines worldwide

25/6/2024

0 Comments

 
Gaggia coffee machines were first invented in Milan in the late 1930s, revolutionising the way coffee was made and setting new stylish standards worldwide.

In 2003 Gaggia UK Direct was granted Cool Brand Leader status by The Brand Council which put the company alongside the likes of Aston Martin, Chanel, Royal Doulton, Bang and Olufsen, Jaguar Cars, Lambretta, Vespa, Moet & Chandon, Selfridges and Xbox.
This is because Gaggia changed the way coffee was made forever.

Until 1938 the only way to make expresso was to blast the coffee grounds with steam but Italian businessman Achille Gaggia felt this gave a poor, bitter taste and believed he could invent something much better. He had an ingenious mind and forced hot water to flow over the grounds at high pressure which first produced the crema unique to expresso.

The first steamless expresso machine Gaggia invented in Milan in 1938 revolutionised the way coffee was made. This extracted a range of aromas and natural coffee oils to produce a soft layer of ‘crema naturale’ on the top of the drink. The espresso became different and better, more intense and captivating, characterised by a rich and bold flavour.

In 1947 the invention moved to a  lever-piston brewing mechanism after Achille saw how an American jeep’s piston engine worked.

The Gaggia company was founded the same year and the Gaggia name has been renowned for making consistently high quality coffee machines ever since and continues to be widely acknowledged to be a leading authority within the coffee industry.

In 1952 Gaggia invented the first coffee machine for domestic use called Gilda, inspired by actress Rita Hayworth’s iconic performance in the 1946 film Gilda.

But it was in the 1970s when the Baby Gaggia coffee machine helped to propel the brand to the top of the domestic market as this machine made it possible for people to create a café standard expresso in their own home. Gaggia has kept its high position ever since with some machines so eye-catching you’d be right to consider them works of art.

Every Gaggia machine is made in Italy combining cutting edge technology, quality and reliability with traditional yet always stylish design. The latest automatic machines will grind the beans, measure the water and deliver the perfect cup of expresso coffee at the push of a button. Some now have digital screens showing the drinks with the top-of-the-range model offering 19 different coffee drinks.

The start to making a cup of coffee is the filter holder where you put the coffee in and all Gaggia holders - called a portafilter in Italy - are 58mm in diameter which means they can fit any Gaggia machine stretching back to the 1940s. That dimension has never changed which makes the machines so universal.

Gaggia UK’s outstanding customer service - known as ‘forever customer care’ – is also iconic.

The company has an almost 100% five-star rating on Trustpilot and is immediately accessible on the phone or by Zoom on the internet. This means that if there’s something a customer doesn’t understand about their coffee machine or they think it may have developed a fault, Gaggia UK’s highly experienced engineers can immediately join the call, see the machine via Zoom and talk the customer through how to solve the problem.

This special customer service helps everyone – the customer, the business itself and the environment and you can read more about it here:
​ https://www.gaggiadirect.com/blog/why-gaggia-uk-directs-forever-customer-care-service-is-the-best-in-the-coffee-business

As Gaggia UK managing director Raj Beadle says: “We used to get around 1,500 machines in a year for service, upgrade or repair but that number has now been halved, saving customers lots of money and their machines needing to be packaged up and sent on expensive, often needless, journeys back to us.”
​
This all means that Gaggia is a truly iconic brand for today’s ever growing coffee culture.
 
0 Comments



Leave a Reply.

    Category

    All
    Barista
    Bean To Cup
    Classic
    Coffee
    Coffee Books
    Customer Service
    Eco Friendly
    Espresso
    Gaggia Milano
    Gaggin In The Community
    James Hoffmann
    Milan
    Repair

    Author

    Hello, my name is Raj Beadle. I am the author of this blog. I am the owner and managing director of Caffe Shop Ltd - Gaggia UK. We represent Gaggia spa in the UK and are the exclusive distributor of Gaggia in the UK. We also directly retail via our website www.gaggiadirect.com and also through our own retail shops.

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    July 2024
    June 2024
    May 2024
    October 2023
    August 2023
    July 2023
    May 2023
    April 2023
    March 2023
    February 2023
    December 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    December 2021
    September 2021
    May 2021
    October 2020
    September 2020

    RSS Feed

Visit us in Elland by appointment
Unit C, Old Power Way, Lowfields Business Park, Elland HX5 9DE


Hours

M-F: 9am - 4pm

Telephone

01422 766972

Email

[email protected]​​

You have come to the Gaggia UK Office. If you are wanting to contact one of Gaggia's Worldwide Offices, please click below :

GAGGIA WORLDWIDE

Online Chat
  • You can use our online chat facility, during office hours and limited hours on weekends. 
Accessibility Issues
  • If you are unable to speak to us on the phone, you can use our web chat facility on this page during normal working hours.
  • We also have a Zoom platform where you can access our video service and chat at the same time. 

Shipping Information
Terms and Conditions
Privacy Policy
Return Policy
Enviromental Policy