Coffee expert James Hoffmann

Coffee expert James Hoffmann started his career with Gaggia … so we’re giving away one of his best-selling books with some of our machines
 
The UK’s best known coffee expert started his career with iconic Italian coffee machine brand Gaggia.

Now Gaggia UK is giving one of James Hoffmann’s books away free with certain machines and also has another for sale on its website.

James Hoffmann is an entrepreneur, social media influencer and international name in coffee who combines expert-level knowledge with a natural ability to communicate it in his books and on his YouTube and Instagram channels.

Two of James’ books now featured on the Gaggia UK website are How To Make The Best Coffee At Home, which became a Sunday Times bestseller, and The World Atlas Of Coffee (From Beans To Brewing, Coffees Explored, Explained and Enjoyed).

James won the World Barista Championship in 2007 after clinching the UK Barista Championship titles in 2006 and 2007.

He has more than 2 million subscribers on YouTube and has made well over 350 videos. He also has 689,000 followers on his Instagram feed, @jimseven.

One of James’ first jobs after joining the coffee industry in the early 2000s was working as a trainee barista/demonstrator and later was managing the concession and the Gaggia Caffe Academy  for Gaggia, in the high-end department store House of Fraser in Oxford Street.

Gaggia UK managing director Raj Beadle said: “I remember James so well from his time with us and they were great days demonstrating and selling Gaggia machines to the public in such a landmark London venue.

“We’ve followed his amazing career ever since and as he is the voice and face of coffee on the internet we thought it would be a nice gesture to help pass his immense knowledge on to our customers.”

The World Atlas Of Coffee will be sent to people who buy some Gaggia models – especially    the Gaggia Classic 2023 Evo PRO Gold - and Gaggia is also selling How To Make The Best Coffee At Home on its website.

James’s view is that coffee is central to many lives, writing: “A cup of coffee can be many things: a jolt of caffeine, fuel for our work, a social lubricant, a necessity or a luxury. It can be surprising, delightful and delicious and it can transport you around the world. It can also be a lot of fun.”

How To Make The Best Coffee At Home reveals everything people need to know to make barista standard coffee in their own kitchens, including the ideal equipment to buy, how to grind coffee, the basics of brewing for all major equipment from cafetieres to stovetop and understanding coffee from the perfect espresso to latte.

To watch James Hoffmann’s YouTube videos go to James Hoffmann - YouTube
For James Hoffmann’s Instagram feed it’s https://www.instagram.com/jimseven
To see James’ books on the Gaggia UK website go to https://www.gaggiadirect.com/barista-accessories
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